How you define success matters. Is it compatible with your customers’ view of success?

Learning to listen well can be a key differentiator between ineffective and effective leadership.

How do we shape our offerings to match what our audience values? How do we maintain relevance in the face of uncertainty? What does it mean to eat what you kill?

Simplicity is in the eye of the beholder, so how do we get to the heart of what that truly means in technology?

Any hypothesis or decision that is made without consideration for user value is a guess, at best. Consider valuing value above ROI in order to see ROI.