I turn human behavior into better product decisions.
I help product, engineering, and executive teams understand users, remove friction, and build measurable growth across complex digital ecosystems.
“Increased value for the business will always run parallel to increased value for the user.”
Outcomes, not output.
I leverage a structured approach to product analytics, research, and experimentation to achieve results across growth, content discovery, activation, and organizational transformation.
Activation funnel conversion
Improved activation for revenue-generating education offerings.
Content discovery
Increased scroll depth through UX experimentation and personalization.
Click-through rate
Improved conversion on critical certification journeys.
Audience reach
Expanded distance-learning reach and operating capacity.
Complex problems. Real results.
Real-world problems. Measurable outcomes. Lasting impact.
Scaling product-led growth across nine digital products.
Created a shared growth system connecting research, instrumentation, experimentation, and executive decision-making for B2B and B2C audiences across APAC, EMEA, North America, and Latin America.
From online community to measurable product journey.
Reframed engagement around activation, retention, and advocacy—then built the operating model and analytics to support it.
Instrumentation that makes better questions possible.
Designed event taxonomies, KPI systems, dashboards, QA practices, and user-behavior frameworks across GA4, Amplitude, and more.
Digital transformation without losing the human experience.
Unified content, product, technology, and operations to create a faster and more measurable digital portfolio.
A structured approach for getting teams unstuck.
I move between strategy and execution, turning ambiguous signals into shared understanding and measurable action.
Start with people, not features.
Map jobs-to-be-done, motivations, friction, and the full journey. Pair qualitative signals with behavioral data so the team solves the right problem.
I find patterns in the chaos—and help people move together.
I’m a transformational product leader and team integrator with 18-year record of leading organizational change and improving acquisition, retention, and engagement across B2B/B2C digital products.
I am highly skilled at leveraging product analytics, UX research, and rapid experimentation to optimize UX and accelerate product growth for startups and established companies.
I’m at my best where the problem is important, the path is unclear, and product, engineering, marketing, and leadership need a shared way forward.
Capabilities
- Product growth strategy
- Product analytics & instrumentation
- UX research & experimentation
- Activation, retention & funnel optimization
- AI-enhanced workflows
- Executive communication
Selected recognition
- 40 Influencers Under 40
- Product Operations Leader of the Year finalist
- Bronze Telly Award