I turn human behavior into better product decisions.
As a senior digital product leader, I help product, engineering, marketing, and content teams and executives understand users, remove friction, and build impactful experiences across complex digital ecosystems.
“Increased value for the business will always run parallel to increased value for the user.”
Real Outcomes.
My career has centered on developing and connecting the technology and content layers that support user acquisition, onboarding, and engagement for organizations seeking UX and e-commerce optimization in B2B/B2C/DTC models.
Conversion uplift
Improved activation for revenue-generating education offerings.
Content discovery
Increased scroll depth through UX experimentation and personalization.
Click-through rate
Improved conversion on critical certification journeys.
Audience reach
Expanded distance-learning reach and operating capacity.
Complex problems. Real results.
Sticky problems -> Measurable outcomes -> Lasting impact.
Scaling growth across ecommerce and EdTech.
Cross-functional leadership at global trade association.
Winning strategic pivot for online community platform.
A data-backed engagement strategy for existing subscriber platform.
Actionable insights for better product decisions.
Transparent analytics as foundation for impactful user experiences.
Digital transformation with real impact.
Directed product, content, and tech to power a more modern and measurable digital portfolio.
A structured approach for achieving results.
I move between strategy and execution, turning ambiguous signals into shared understanding and measurable action.
Start with people, not numbers.
Map jobs-to-be-done, motivations, friction, and the full journey, then review qualitative signals and behavioral data to ensure we solve the right problem.
I find patterns amid ambiguity to turn human behavior into product decisions.
I’m a transformational product leader, team integrator, and force multiplier with a 20-year record of leading positive organizational change and improved results for users and companies across consumer and enterprise products amid SaaS, e-commerce, EdTech, and content distribution contexts.
I am highly skilled at uniting product analytics, UX research, and rapid experimentation to optimize UX and accelerate product growth for startups and established companies.
If you have a sticky problem in your business and you need to find a data-backed and human-centered way forward, I would love to work with you.